The Swan Bay Environment Association recognises the importance of Swan Bay as a wetland of national and international importance and is actively working to ensure the area remains in a natural and unspoilt state.

The Association encourages passive recreational and educational use of the Bay. Some examples of the Association's activities are:

- promoting the appropriate use of Swan Bay
- propagation of indigenous plants
- planting indigenous plants around the foreshore
- preparing submissions relating to the protection of Swan Bay
- collecting resources for a library on Swan Bay at the Marine Discovery Centre
- responding to any issues which affect Swan Bay and its catchment area. This includes ensuring any development of adjacent areas is consistent with the values of the Bay
- producing a quarterly newsletter
- holding committee meetings, open to all members, once a month.